Newly Launched
Korean Medical Aesthetics Zone

Exhibit your advanced Korean aesthetic devices at
MEDICAL JAPAN 2026 TOKYO.

Oct 7 (Wed) - 9 (Fri), 2026 @Makuhari Messe, Japan

Japan’s beauty market is expanding right now.

Driven by an aging society and a growing desire to look younger, demand for aesthetic medicine is rising rapidly.
Treatment options are diversifying and becoming more accessible, spreading widely among people in their 20s to 40s. Demand for overseas products is also surging, with safety, innovation, and evidence-based performance as key factors.

A rapid surge in just three years.
Nationwide expansion is accelerating.

The 2024 revenue of 248 major aesthetic clinic corporations nationwide reached ¥313.7 billion,
up 29.9% from the previous year.

Growing usage among younger generations is expanding the market.

Korean beauty products and technologies are in high demand in the Japanese market.

The K‑Beauty boom is not a passing trend. Trust in Korean products within Japan’s beauty industry has become firmly established, backed by technological strength, quality, and innovation.
Korean manufacturers demonstrate a dominant presence in key categories such as medical‑grade skincare ingredients, hyaluronic acid fillers, medical laser and RF devices, and PRP kits.

What Japan Seeks from Korea

Medical aesthetic devices (laser, RF, HIFU)
Regenerative medicine and stem‑cell related products
Medical‑grade skincare and raw ingredients
Hyaluronic acid, etc.
Beauty supplements and functional foods

Why Now Is the Best Timing to Enter the Japanese Market?

Clinic opening boom.
New buyers are skyrocketing.

Experts on Japan’s PMD Act compliance are available for consultation within the exhibition hall.

Low competition. A prime chance to secure first‑mover advantage.

About MEDICAL JAPAN — Japan’s Leading Exhibition for Medical and Preventive Healthcare

About MEDICAL JAPAN —
Japan’s Leading Exhibition for Medical and Preventive Healthcare

MEDICAL JAPAN is Japan’s leading gateway for Korean companies aiming to expand into both the Japanese and wider Asian markets.
Held in Tokyo and Osaka, the show attracts tens of thousands of medical and beauty professionals, offering unmatched access to buyers, distributors, and partners across Asia.

Scale of the Event

Held across two major venues—Makuhari Messe and INTEX Osaka—MEDICAL JAPAN features multiple specialised exhibitions running simultaneously.
With 650 exhibitors and 17,000 visitors, it is one of the largest comprehensive medical trade shows in Japan.

Diverse Visitor Profile

A wide range of key decision‑makers attend the show, including directors and managers of aesthetic clinics, import distributors, and buyers from drugstores.

Visitors from Across Asia

Buyers from across Asia—including China, Taiwan, Thailand, and Singapore—attend the show in addition to those from Japan.
This makes the exhibition a strong springboard for broader regional expansion.

Concentrated Business Opportunities

With key industry decision‑makers gathering only once a year in both Tokyo and Osaka, missing this event effectively means losing an entire year of business opportunities.

Newly Launched Korean Medical Aesthetics Zone